MailerLite Pricing: A Fair Price for Small Businesses?

MailerLite is one of our favorite email marketing tools for creators, solopreneurs, and small businesses.

It offers an intuitive platform without compromising on features. In fact, extras like landing pages, websites, and appointment bookings can be created for free.

That tracks with MailerLite’s long-standing reputation as one of the best email marketing services, and one which provides great value for money. Plus its pricing is refreshingly simple to understand, with a free plan for up to 250 subscribers, and paid plans with varying features.

However, as with any service, prices can fluctuate.

So, before you decide whether MailerLite is right for you, you’ll need to be clear on what exactly you’re getting for your cash.

In this guide, we'll break down MailerLite’s current pricing and what’s included in its different plans to help you find a match for your needs. You’ll also see how MailerLite’s pricing compares with other email marketing services.

What’s changed recently?

Before we get into the full pricing breakdown, here’s the highlight of MailerLite's recent pricing update:

MailerLite Pricing Based on List Size

MailerLite’s pricing is based mainly on how many active subscribers you have. That means the more your list grows, the more you’ll pay.

Here’s what MailerLite’s monthly pricing looks like based on list size.

Please read the FAQ below to learn more about how MailerLite counts active users. 

MailerLite Pricing: What to expect?

MailerLite offers four different plans: Free, Comfort, Power, and Enterprise. The plan you choose depends on three things:

• The number of subscribers on your list
• How many emails you want to send monthly
• Which features you need for your email campaigns

The Free Plan is best for testing MailerLite or running a very small list under 250 subscribers (previously 500 subscribers). The number of emails you can send was recently reduced from 12,000 emails/month to 2500 emails/month.

The Comfort Plan is best for small businesses that send regular campaigns. Pricing starts at $12/month for 500 subscribers and 5000 emails/month. You’ll also have access to premium features like the AI writing assistant, smart sending, custom domain, landing page A/B split testing, and more.

The Power Plan starts at $25/month for 500 subscribers. It’s best for businesses that need unlimited premium feature use, such as unlimited monthly emails, user seats, and landing pages.

You also get other premium features not available on the Comfort plan, including multiple automation triggers, 24/7 live chat support, and partner discounts.

The Enterprise plan is for businesses with over 250,000 subscribers, and pricing is available upon consultation. Additional features you'll have access to include a dedicated success manager, priority support, and account audit and performance improvement.

You can try premium features free for 14 days here.

Now, let’s break down the differences between each plan, so you can understand what is and isn’t included.

MailerLite Pricing Breakdown: Comparing the Plans

MailerLite’s plans look simple at first. But the real difference isn’t just the price. It’s what you can actually do with each plan. Here are some of the features included.

Check out the full feature list on MailerLite’s Pricing Comparison Page.

MailerLite’s Plans: A More Detailed Look

Feature tables are useful for quick, side-by-side comparison. But they don’t always tell you if the free plan is sufficient for your business or if you need a paid plan. Here’s the detailed difference between each plan:

MailerLite plans: Free vs. Comfort Plan

Although the 250-subscriber limit is a lot lower than that of other free email marketing services, MailerLite’s Free plan is a great choice if you have a small list, a simple setup, and no urgent need for advanced features.

You can create a signup form, build a landing page or website, send newsletters, set up an automated welcome sequence, and even sell one digital download or offer one booking.

Plus, with the most recent update, MailerLite has unlocked access to more premium features for Free users.

You can now set up custom campaigns, use the HTML campaign editor, select from a library of pre-designed landing page templates, add a blog to your website, and integrate with 100+ tools, including ChatGPT and Claude.

For a brand-new creator or a small business with less than 250 subscribers, that’s not bad at all.

But the Free Plan can get restrictive quickly.

Besides having half the email allowance of the Comfort Plan (2500/mo compared to 5000 emails/month {for 500 subscribers}), there are a few limitations to the free plan you should know about.

You won’t get access to:

• Auto-resend campaigns for automatically resending emails to subscribers who don't open your emails
• AI writing assistant, an inbuilt text generator that lets you write and improve emails in minutes
• Smart sending for sending emails based on when subscribers are more likely to open your emails
• Landing page A/B split testing to test multiple versions of your landing page to optimize performance
• Custom domains so you can use your own custom domain for landing pages and websites
• Multivariate testing that lets you test up to 8 variables in a campaign
• Fixing or replacing broken links in emails you've already sent out
• Sending paid newsletter and selling recurring subscriptions
• And more.

Additionally, you can only have 1 website, 1 landing page, 3 active forms, 3 active automations, and 1 active digital product.

You also have limited access to pre-designed newsletter templates. And even though you can add one more user, you can't apply different levels of access to different users.

Support is limited, too. You’ll have to rely on the knowledge base and webinars to find solutions to any issues you may have. You also can’t remove the MailerLite logo that would be added at the bottom of your emails.

A MailerLite logo will also be added at the bottom of your emails on the free plan. This logo can’t be removed and will be visible to your recipients.

With the Comfort Plan, you’ll get better or unlimited access to the premium features missing in the Free Plan.

Also, the number of emails you can send per month increases with the number of subscribers. Essentially, it works out to 10x the subscriber limit (e.g. for 500 subscribers at $12/month, you can send 5000 emails/month).

You also move from 1 to 3 digital products or bookings. That matters if you’re a coach selling paid consultations, a creator selling digital products, or a small business with up to three offers.

And unlike the Free Plan, you get direct email support from human agents and can remove the MailerLite logo from your emails.

Bottom line?

Use the Free plan if you’re testing MailerLite, building your first list, or sending occasional emails to fewer than 250 subscribers.

Upgrade to the Comfort Plan if you want to send more emails, build more landing pages and websites, and create more polished campaigns without constantly bumping into limits.

Try the premium features for free for 14 days here (no credit card required).

Comfort Plan vs Power Plan

MailerLite used to have just one paid plan, and the price was similar to that of the Comfort Plan.

The Power Plan (formerly Advanced Plan) came into the mix when MailerLite updated its interface and added new features, such as the ability to sell digital products and set up recurring subscriptions.

There isn’t a massive difference in features between the two plans. They both have (the same level of) access to the same premium features, such as:

• Unlimited newsletter templates, subject line generation, and 100 automation steps
• Landing page A/B split testing, multi-variate testing, and sent link edits
• Smart sending, an AI writing assistant, and an AI landing page builder
• Auto-resend campaigns, email delivery by timezone, and dynamic email content
• Unsubscribe page builder to fit your brand and persuade subscribers to stay
• A preference center to allow subscribers to choose their sending frequency, timing, and topics instead of unsubscribing completely.
• Facebook Custom Audiences integration to optimize ads by targeting people with similar interests as your email subscribers
• Custom date range reports to monitor and export email campaign activity and subscribers' engagement within a specific period
• Unlimited use of MailerLite API, MCP Server, and Webhooks to connect external apps

However, for some features where the Power Plan has unlimited access, the Comfort Plan has limited access, such as:

• 3 user profiles for your team
• 10 email sends per user per month
• 50 active email automations
• 10 active websites and landing pages each
• 5 active forms, and 5 digital products and bookings

Also, you may want to upgrade to the Power Plan to get access to the following features:

• 15% off Google Workspace Standard Plan in the first year
• Partner discounts and perks that save you up to $500
• Multiple automation triggers to apply up to three different triggers to a single automation
• 24/7 Live Chat support whenever you have a question or need help

Obviously, the Comfort Plan is enough for many small businesses.

So, why pay for the Power Plan?

Because the Power Plan is less about sending emails and more about having better control over your email campaigns.

If you’re not yet hitting the limits on emails, automations, landing pages, or forms, the Comfort Plan should do the job. But if your email marketing setup is getting more layered, the Power Plan starts to make more sense.

Start with the Comfort Plan if you have more than 250 subscribers, you’re sending more email campaigns, and you’re trying to protect deliverability with better user preferences.

Then, upgrade to the Power Plan when you have more than 3 team members or collaborators. And you need unlimited emails, automations, and landing pages. The 24/7 live support and partner discount are also valuable perks.

Enterprise

Discounts on MailerLite Pricing

MailerLite offers two main discount offers:

• Annual discount: You can save 10% when you pay for your MailerLite plan yearly instead of monthly
• Nonprofit discount: If your organization is an approved nonprofit, you can get a generous 30% off

Additionally, you can try MailerLite Premium features for 14 days when you sign up for the Free Plan.

What Might Cost Extra or Require Another Tool?

MailerLite offers a lot for the price. It’s packed with features for newsletters, email automations, signup forms, landing pages, websites, ecommerce, and more.

But it doesn’t cover everything.

To get some other features you may need for your email campaigns, you’ll need to pay extra to gain access or pay for a separate tool entirely.

Email accounts

Email marketing services rarely provide email mailboxes or addresses, and MailerLite is no exception. So, if you need an address like [email protected], you’ll need a separate email hosting provider. However, MailerLite does offer a 15% discount on Google Workspace accounts (on the Power Plan), which isn’t something we’ve seen many providers do.

Transactional emails

MailerLite is designed to send marketing emails, like newsletters, email sequences, and promotional campaigns. If you need to send emails like order confirmations, shipping updates, or password resets, you’ll have to add on their transactional email service, MailerSend.

MailerSend has a Free Plan that lets you send up to 500 transactional emails per month. If you need more, the Hobby Plan starts at $7/month for up to 5000 emails per month.

The Starter and Professional Plans offer 50,000 transactional email sends per month as well as 100 and 150 SMS messages, respectively.

Spam and deliverability testing

Unlike platforms like GetResponse or Mailchimp, MailerLite doesn’t have an in-built spam testing feature. That means you can’t identify the likelihood of your email landing in the spam folder.

However, MailerLite has a sister-platform, MailerCheck, which provides email insights and highlights email deliverability red flags. It also pinpoints emails with past delivery issues, disposable emails, and full mailboxes.

For deeper testing, especially if you’re sending complex HTML emails or heavily designed promotional emails, you’ll need a third-party tool like Litmus, Email on Acid, or GlockApps.

You can also use our email deliverability tool in two minutes to check if your emails are actually reaching subscribers' inboxes.

Advanced CRM and sales pipeline tools

MailerLite is not a full customer relationship management (CRM) tool. Yes, you can segment and tag subscribers, track engagement, and trigger automation based on subscribers’ behaviors.

But if you need sales pipelines, deal tracking, lead scoring, task management, or deep sales-team workflows, you’ll probably need a CRM alongside MailerLite.

This is one reason all-in-one tools like HubSpot and ActiveCampaign can become more appealing as your sales process gets more complex.

Advanced ecommerce analytics

MailerLite integrates with ecommerce platforms like Shopify and WooCommerce, and lets you send ecommerce campaigns, automations, and product-related emails.

But if you want advanced customer journey analytics, detailed attributions, and predictive revenue insights, it may feel limited compared to tools built specifically for ecommerce email marketing.

So, if your ecommerce brand needs complex segmentation, product feeds, and revenue reporting, you may want to compare it with platforms like Klaviyo and Omnisend.

How does MailerLite’s Pricing Compare to Other Email Marketing Services?

MailerLite has always marketed itself as a low-cost email service provider, especially compared to more expensive MailerLite alternatives like ActiveCampaign or Mailchimp.

However, its recent price increases and lower subscriber count (for the free plan) might make you wonder whether it’s still deserving of that title.

But the fact is, MailerLite still offers competitive prices for those who have smaller lists. And considering the vast amount of features, you might find the investment to be worth it.

After all, you won’t have to pay for extras like landing pages, websites, automations, or ecommerce features. Having all these add-ons bundled together in a single tool could actually save you money in the long run.

Take a look at how MailerLite’s latest prices compare to other email marketing services below, or use our Email Marketing Cost Calculator to compare and find the best email provider for you.

As you can see, MailerLite isn’t always the cheapest option.

Once your list starts growing (10k+ subscribers), it becomes one of the pricier “low-cost” options.

So, if your only goal is to pay the lowest possible price for the most subscribers, tools like Brevo, EmailOctopus, Kit, and Beehiiv may come out cheaper.

But pricing alone isn’t enough when making an ESP choice.

MailerLite offers a strong mix of features for small businesses at an affordable price, including email campaigns, automations, landing pages, digital products, paid newsletters, and more.

So, the question isn’t “Which email marketing tool is cheapest?”

The question is, “Which tool gives me the features I’ll actually use, at a price that still makes sense when my list grows?”

If you have a small list and want an easy tool with strong built-in extras, MailerLite is still one of the better-value options.

If you have a very large list and only send a few emails per month, a volume-based platform like Brevo or Mailjet may be cheaper.

If ecommerce is your main focus, Omnisend may be worth comparing even though it costs more, because its ecommerce features are stronger.

And if advanced automation, CRM features, and sales workflows matter more than price, you may want to compare MailerLite with tools like ActiveCampaign or GetResponse instead.

Is MailerLite Worth It in 2026?

MailerLite Prices and Plans: Last thoughts

MailerLite’s pricing is straightforward. You only need to know how big your subscriber list is and check it against MailerLite’s pricing tiers, and you have your answer.

You can also use our price comparison tool to compare MailerLite’s prices with those of its competitors.

For small businesses, creators, coaches, and solopreneurs, MailerLite’s pricing is among the most competitive in the industry and offers lots of features.

Email automations, landing pages, websites, AI tools, and more are all bundled in, so you’re not paying separately for tools you’d need. (Read our full MailerLite review).

So, in our opinion, MailerLite offers the best value for money and is worth considering if you want an affordable email marketing tool that can be an integral part of your overall email marketing strategy and support your list as it grows.

And with email marketing ROI reaching up to $36 for every $1 spent on your email campaign, choosing the right platform can make a real difference to your overall marketing results.

So, which MailerLite plan should you choose?

• Choose the Power Plan if you’re running multiple revenue streams – selling digital products, taking bookings, and running complex multi-trigger automations. The unlimited features, partner perks, and 24/7 Live Chat support make it worth it.
• Choose the Comfort Plan if you’re sending regular campaigns, but don’t yet need unlimited everything. You’ll also get access to the full template libraries, AI writing assistant, preference center, and more. This plan is the sweet spot for most small businesses.
• Choose the Free Plan if you’re just starting out or have fewer than 250 subscribers. You’ll still be able to set up email campaigns, forms, landing pages, and websites, which is enough to test MailerLite before upgrading to a paid plan once email becomes a regular part of your marketing.

> Create your free MailerLite account and try the premium features for 14 days

Looking for a transactional email service provider? Check out MailerSend, MailerLite's transactional service.