Mailchimp Review (2025): Mail For the Masses?

Mailchimp has a clean interface, and its tools are easy to use. The navigation could be clearer, as certain functions are slightly hidden (for instance, creating a landing page). However, they do a good job of making sure you’ve completed all the necessary steps when setting up a new email campaign.

There are two editors available: Legacy and New. Both are fast and simple to use and have all the main content blocks (images, columns, social buttons, etc), with some unique content types also on offer (e.g. surveys, product blocks). We have a quick-start tutorial to help you get started with your first newsletter.

Merge tags can be inserted into emails to personalize a wide range of variables, including first name, email, company, and date. You can also enable dynamic content for individual content blocks to show or hide them based on conditions you specify (e.g. audience fields, group membership or tags).

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

Supports a wide range of marketing emails including classic newsletters, automations, A/B tests, and RSS. Note that Mailchimp’s classic automations are no longer supported. Transactional emails can only be purchased with credits on the Standard and Premium plans. SMS messages also require an add-on.

Offers around 250 modern-looking templates that are mobile responsive. You can also upload your own HTML templates, and save logos, colors and fonts in a brand kit. While you can save and re-use templates, you can’t do the same for content blocks.

This is relatively robust, with dozens of templates to start with, and the ability to send follow-up emails based on clicks, opens, etc. More complicated automations related to goals and re-engagement are also available, and you can even use AI to generate automated emails.

Unfortunately, automation features aren’t available on the Free or pay-as-you-go plans. A few features are also missing, such as the ability to split test automations, and automations triggered by webpage views.

Mailchimp offers decent segmentation methods, allowing you to combine a wide range of filters (e.g. what email client they use, whether they’ve opened a particular campaign). Tagging is also possible.

However, as each list is siloed, some tasks (such as removing inactive contacts) can be more complicated and time-consuming than with other tools. Another drawback is that they charge you for unsubscribed and duplicate contacts.

Mailchimp lets you build embedded and pop-up forms; however, the form editor isn’t as visual or advanced as in other ESPs. You don’t get any templates to choose from, and it’s not possible to A/B test forms. Adding custom fields is also not as straightforward as it could be.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Mailchimp’s AI features include tools for generating and optimizing email copy. It also supports design customization by applying your brand’s colors, fonts, and logos to email designs. Other tools include an AI-powered automated email generator, and a send time optimization feature. However, the send time tool calculates an average optimal time across the entire list rather than tailoring delivery to individual contacts.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

Mailchimp doesn’t offer built‑in monetization tools like ad networks or paywalls. Instead, it helps users through integrations, automation, and educational tools to monetize their own audiences and stores.

Mailchimp provides standard authentication tools and list compliance policies. They offer deliverability consultations and enforce bounce suppression. However, they don’t provide a deliverability dashboard, health score, or list validation service. Full SPF alignment isn’t supported either. It is the provider with the lowest rating when it comes to deliverability scores. 

Provides step-by-step guidance for setting up SPF, DKIM, and DMARC in both its Marketing and Transactional platforms

Pretty much all you need regarding reporting is here. You have email performance reports, Google Analytics integration (which allows for conversion tracking), as well as revenue, geo-tracking, click mapping and social media reports. We also like that you can exclude automated Apple Mail opens from your open rate.

Mailchimp’s website and interface are available in English, Spanish, French, Italian, German, and Portuguese, and provides support in multiple languages.

There are some handy localization features too, such as Timewarp (which delivers emails based on the recipient’s time zone), automated translations for forms, and the ability to use merge tags to show translated email content.

One of the few tools to offer email design testing through its Litmus-powered ‘Inbox Preview’ tool. Paid plans come with 25 tokens and allow you how emails will render for different email clients and devices. However, there are no spam testing tools, and it’s not possible to preview emails as an individual subscriber. Find out how to avoid spam filters here.

It’s not possible to use your own domain in email tracking links; instead; they will use the domain “list-manage.com”. You can however use your own domain or subdomain with your Mailchimp-hosted website or landing page.

You have five different levels within Mailchimp: viewer, author, manager, admin & owner. While the Free plan only allows for 1 user, paid plans allow for additional users (the higher the plan, the more users you can add).

There are over 240 integrations available for your account! From eCommerce, to social and website integrations, you’d be hard-pressed to find an area that’s not represented.

It’s pretty hard to find the landing page editor, which is accessible through the Campaigns section. There are a handful of modern templates, and you can use your own domain name (e.g. www.your-biz.com). One downside however is there no A/B testing feature. GetResponse offers a far superior alternative in terms of combined page-building and email marketing features.

Mailchimp offers in-house migration support, but only if you’re on the Premium plan. This includes up to eight hours of help to transfer your contact list, tags, segments, and some integrations (like Shopify and Zapier), though you’ll need to recreate your email templates and forms yourself. If you have 150k+ contacts, you may also get access to a dedicated customer success manager.

They have a thorough, and easy-to-search, knowledge base and more recently, a pretty handy AI assistant to help you with a number of queries. Where Mailchimp loses points, though, is the fact that you’ll only have access to a “live expert” (their words, not mine) if you upgrade your account to a paid one. The live chat option, on upgrade, was fine, but quite slow compared to other tools we tested.