beehiiv Pricing (2026): Are You Getting a Good Deal?
As far as newsletter platforms go, there aren’t many that cater to content creators, bloggers, and writers as completely as beehiiv. Combining a publishing platform, website builder, and email marketing service in a single tool, beehiiv has proven a popular choice with creators looking to monetize their content in a streamlined way.
At EmailTooltester, beehiiv is one of our highest-rated tools for newsletter creators. But with four different plans to choose from, and a sizable price jump from its free plan to its lowest paid tier, you might be wondering whether it’s worth your investment.
To complicate matters, beehiiv recently increased prices, meaning that it has become noticeably more expensive for larger lists.
In this beehiiv pricing guide, we’ll help you understand the new pricing, and get your head around all the options. By the end, you'll be clear on whether or not it provides good value for money, so that you can make the right choice for your newsletter!
beehiiv Monthly Pricing at a Glance
In October 2026, beehiiv increased its prices across most of its tiers - and in some cases, by as high as 52%! While smaller lists saw fairly moderate increases, pricing rises sharply once you get to 50,000 subscribers and above. This is worth keeping in mind if your list is on the larger side.
| Free (previously Launch) | Lite (previously Scale) | Pro (previously Max) | Enterprise | |
|---|---|---|---|---|
| 1,000 subscribers | $0 | $59 | $109 | – |
| 2,500 subscribers | $0 | $79 | $149 | – |
| 5,000 subscribers | – | $109 | $199 | – |
| 10,000 subscribers | – | $139 | $239 | – |
| 25,000 subscribers | – | $199 | $349 | – |
| 50,000 subscribers | – | $299 | $469 | – |
| 75,000 subscribers | – | $389 | $589 | – |
| 100,000 subscribers | – | $469 | $699 | – |
| 250,000+ subscribers | – | – | $999 | Custom |
The Pro plan starts at $109/month, giving you extra perks such as the ability to move beehiiv’s branding from your publications, priority support, AI credits, and dynamic content. There is also an Enterprise plan for those with 100k+ subscribers, with custom pricing.
Annual discounts are available.
beehiiv Pricing Plans: What Do You Get For Your Money?
Here’s a quick overview of what’s included in each tier, followed by a more detailed breakdown.
| Free | Lite | Pro | Enterprise | |
|---|---|---|---|---|
| Email sends | Unlimited | Unlimited | Unlimited | Unlimited |
| No. of posts | Unlimited | Unlimited | Unlimited | Unlimited |
| No. of publications | 1 | 3 | 10 | Custom |
| Website features |
|
|
|
|
| Team members | 1 | 2 | 10 | Unlimited |
| Monetization features |
|
|
|
|
| Segmentation features | Creating segments only | Creating and publishing to segments | Creating and publishing to segments | Creating and publishing to segments |
| Custom HTML for newsletters | No | Yes | Yes | Yes |
| Ability to remove beehiiv branding | No | No | Yes | Yes |
| AI features |
|
|
|
|
| A/B testing | No | Yes | Yes | Yes |
| Growth features |
|
|
|
|
| Analytics |
|
|
|
|
| Integrations and API | Yes | Yes | Yes | Yes |
| Dedicated IP address | No | No | No | Yes |
| Security |
|
|
|
|
| Support | Self-serve | Standard support | 24/7 priority support | VIP support + customer success manager |
beehiiv Free plan
beehiiv’s Free is more generous than most of the other free plans we’ve come across, allowing you to send unlimited emails to up to 2,500 subscribers. It also comes packed with an impressive amount of extras, including:
- Website builder: This lets you create a landing page to capture newsletter signups and showcase published articles. It’s also possible to connect a custom domain to your beehiiv website.
- Unlimited posts: You can create 1 publication, with an unlimited number of posts.
- Recommendation network: Cross-promote other newsletters to your subscribers, and get discovered and recommended by other publishers in return.
- Tagging and segmentation: Organize your subscribers into segments based on their behavior and characteristics.
What you don’t get, however, are the following features:
- Most monetization features: While the Free plan includes digital products, you’ll need a paid plan to access paid subscriptions, beehiiv’s Ad Network, and paid recommendations (previously known as Boosts).
- Email automations: You won’t be able to set up triggered campaigns like welcome emails to new subscribers.
- A/B testing: It’s not possible to A/B test emails with beehiiv’s free plan. These require an upgrade to any paid plan.
- Surveys or polls: You won’t get access to audience engagement tools such as web surveys, or one-click polls that can be directly integrated within your newsletter - again, these are reserved for paid plans.
- Advanced AI features: The Free plan includes some AI-powered features, such as beehiiv’s AI Website Builder, as well as read access to beehiiv MCP and Agent. However, more advanced AI functionality and higher usage limits are available on the paid plans.
- The ability to remove beehiiv branding: A “Powered by beehiiv” image will display in the footer of your newsletters. You’ll need to upgrade to the Pro or Enterprise plans to remove this.
The free plan is great for small lists, or if you’re just starting out. However if you need access to the free plan’s missing features, or have more than 2,500 subscribers, you’ll need to upgrade to a paid plan. Let’s explore these in more detail.
beehiiv Lite Plan
beehiiv’s Lite plan is the cheapest of beehiiv’s paid plans, and is ideal for creators who are starting to grow their list and want to be able to monetize their content.
But with prices starting at $59/month for 1,000 subscribers, it does represent a significant bump up from the free plan. Compared to other email marketing services that offer similar features, it’s also a little pricier (MailerLite and Kit, for example, charge less for a list of 1,000 subscribers).
However, the Lite plan could be an interesting option if you’re after the following features:
- Unlimited email sends and posts: Most email marketing services restrict the number of emails you can send per month (or charge you more if you exceed the limit). beehiiv doesn’t do this - instead, it gives you unlimited email sends each month. Same goes for newsletter posts - you can post as many as you like across a maximum of 3 publications/newsletters.
- Paid subscriptions: beehiiv allows you to sell monthly, annual, or one-off subscriptions to your subscribers, and won’t charge any platform fees (you’ll just have to pay Stripe’s standard payment processing fees).
- Ad Network and paid recommendations: beehiiv offers additional monetization channels, including the ability to run ads in your newsletter through its Ad Network, and earn referral fees by recommending other newsletters through its Recommendation Network.
- Growth tools: Gain more subscribers through a variety of channels, including your own referral program and beehiiv’s Recommendation Network. You can recommend other newsletters for free or pay other publishers for verified subscribers they send you. You’ll also get access to Magic Links, which allow for one-click signups from emails sent from other email marketing tools (e.g. from a partnering newsletter).
- Automations: The Lite plan lets you set up welcome series, upgrade emails, drip campaigns and other automated flows. However, it’s not possible to set up transactional emails such as cart abandonment or order confirmation emails.
- 3D analytics: beehiiv’s advanced analytics lets you understand more about your most profitable subscribers, and where they come from. On the Lite plan, you get access to 12 months of analytics history.
Note that with the Lite plan, you’ll only ever be able to have a maximum of 100,000 subscribers. Any more than that will require an upgrade to the Pro tier, which supports up to 250,000 subscribers.
beehiiv Pro Plan
The Pro plan gives you all the perks of Lite, with a few extras:
- 10 publications: If you’d like to create more than 3 publications/newsletters, the Pro plan is the one you’ll need.
- Priority support: Submitting a ticket is currently the only way of getting in touch with beehiiv support; however, the Pro plan includes 24/7 priority support.
- Remove beehiiv branding: Eliminate beehiiv's logos and other branding elements from your newsletters and other communications.
- Advanced features: You also get access to dynamic content, unlimited analytics history, unlimited webhook endpoints, and higher AI usage limits.
- Webinars and coaching: Pro subscribers also get access to webinars and coaching to help them grow and monetize their newsletters.
Considering that prices start at $109/month for 1,000 subscribers, it’s still a significant step up from the Lite plan. However, Pro now offers quite a few more advanced features in addition to its higher limits, so it makes the most sense for larger or more established newsletters that will actually make use of them. With pricing increasing as your subscriber count grows, it’s still worth comparing the numbers to understand if there are more cost-effective options for you.
beehiiv Enterprise Plan
The beehiiv Enterprise plan provides customized support to users with lists of over 100,000 subscribers. This includes personalized assistance to help you get started with the platform, migration assistance, a designated account manager, and a dedicated IP address.
This plan is targeted at publishers or media organizations looking for a white-labelled solution for publishing their newsletters. Pricing is available on request.
How Does beehiiv’s Pricing Compare to Other Email Marketing Platforms?
Considering beehiiv’s niche features, there are really only a handful of email marketing services that we consider to be direct competitors, including Kit, Substack, GetResponse, and MailerLite. So, let’s see how beehiiv’s plans stack up to theirs in terms of cost-effectiveness.
beehiiv vs Kit
A longtime favorite of bloggers and content creators, Kit offers a very similar feature set to beehiiv. That includes paid subscriptions, automations, and a Creator Network that allows you to recommend other newsletters (and receive recommendations in return). It doesn't have as many added features as beehiiv (e.g. it doesn't have a website builder or podcasting feature), but that simplicity can also be its strength.
Kit’s free plan has a generous allowance of 10,000 subscribers, plus unlimited emails, forms, and landing pages. It offers two paid tiers: Creator and Creator Pro. The Creator plan is most similar to beehiiv’s Lite plan in terms of inclusions - so let’s see how they compare on the pricing front:
| beehiiv Lite plan | Kit Creator plan | |
|---|---|---|
| 1,000 subscribers | $59 monthly | $39 monthly |
| 2,500 subscribers | $79 monthly | $59 monthly |
| 5,000 subscribers | $109 monthly | $89 monthly |
| 10,000 subscribers | $139 monthly | $139 monthly |
| 25,000 subscribers | $199 monthly | $199 monthly |
| 50,000 subscribers | $299 monthly | $379 monthly |
| 100,000 subscribers | $469 monthly | $679 monthly |
As you can see, while beehiiv’s pricing starts off higher for smaller lists, it actually becomes the more affordable option once your list grows to over 25,000 subscribers. So while Kit could be the cheaper long-term option if you plan to keep your list on the small side, beehiiv could scale better for very large lists.
Learn more about Kit’s pricing here.
beehiiv vs Substack
Like beehiiv, Substack markets itself as a newsletter platform aimed specifically at writers, offering built-in tools such as a website builder (where you can customize a home page, sign up page and upgrade page), payment system, and even podcasting and video tools. However, its emphasis on email marketing is a lot more limited - you won’t get access to subscriber data, segmentation, or email automations, for example.
That said, Substack is an interesting option if all you want is a tool for sharing stories and building a community around your content. And until you start offering paid subscriptions, it’s completely free to use.
However, once you move into paid subscriptions, Substack will take a significant cut of your sales, charging a 10% fee per subscription, as well as a 0.5% billing fee for recurring subscriptions. On top of that is the payment processing fee of 2.9% + $0.30 per transaction.
While you’ll also have to pay processing fees with beehiiv, they won’t take a cut of your sales. In the long run, this could prove the more profitable option.
Learn more about how beehiiv compares to Substack.
beehiiv vs GetResponse
Thanks to its ever-growing range of email marketing tools and automations, GetResponse has become one of our highest-rated ESPs here on EmailTooltester. Recent additions to its toolkit include premium newsletters and an AI-powered course generator, making it an appealing option if you’re looking to monetize your content.
However, these tools come at a cost. To sell premium newsletters, for example, you’d need the Content Monetization plan, starting at $69/month for 1,000 contacts.
These costs may be justified if you also plan to sell online courses - but if not, beehiiv is a lot more affordable. Learn more in our GetResponse pricing guide.
beehiiv vs MailerLite
If you want to save costs, and don’t mind skipping out on beehiiv’s recommendation and referral features, then MailerLite is your best choice. It’s one of the cheapest email marketing tools on the market – and yet, its feature range also happens to be one of the most comprehensive.
This includes the ability to sell paid newsletter subscriptions, as well as other digital products and services. And with a subscriber list of 1,000 setting you back just $19/month on its Growing Business plans, you could save yourself hundreds each year by choosing MailerLite over beehiiv.
To learn more, check out our detailed MailerLite pricing guide.
Final Thoughts on beehiiv Pricing
To sum up: beehiiv offers a comprehensive solution for newsletter creators, especially those looking to monetize their content in various ways. While the free Launch plan is a generous starting point, upgrading to the Lite or Pro plans unlocks a wealth of advanced features like premium subscriptions, ad networks, and powerful growth tools. Once you start making money, your money is all yours with no extra fees being charged.
The main thing to keep in mind is how quickly prices rise as your list grows. However, considering how many tools are included, beehiiv can still work out cheaper than paying for separate platforms for your newsletter, website, podcast, and community.
If you're a creator focused on monetization and community-building, beehiiv is well worth considering. But for those starting out and looking to save on costs, exploring alternatives like Substack, MailerLite or Kit might be the better route.
The authors
Learn more about us
We keep our content up to date
02 Oct 2026 - beehiiv increased prices, introduced Recommendation Network
28 May 2025 - Updated pricing
Comments