Is Double Opt-in Required? Generally No, But Use It Anyway
Double opt-in might seem like a straightforward email marketing concept. But wow, the discussions about it are intense. On LinkedIn, for example, we’ve seen marketers boldly assert: “Double opt-ins are a huge...
ActiveCampaign Deliverability in 2025: How Do They Compare to Their Competition?
Ever wondered why some emails get delivered to your inbox, and others end up in the spam folder,...
Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial...
DMARC vs DKIM vs SPF: What are the key differences?
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing...
Mailchimp Deliverability in 2025: How Are They Performing?
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought...
Brevo Deliverability in 2025: How Does it Compare to Other Email Marketing Services?
Over the years, Brevo (formerly known as Sendinblue) has earned itself a reputation of being a budget-friendly email...
Dedicated IP for Email Marketing: Is it Time to Switch from a Shared IP?
Email marketing is a powerful tool for reaching your audience, but navigating the intricacies of deliverability can be...
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
How to calculate Email Delivery Rate
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to...
Email Marketing Ebook: Beginner's Guide
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