Is Double Opt-in Required? Generally No, But Use It Anyway
Double opt-in might seem like a straightforward email marketing concept. But wow, the discussions about it are intense. On LinkedIn, for example, we’ve seen marketers boldly assert: “Double opt-ins are a huge...
Gmail Clipping: Prevent (& Fix) Clipped Emails
If Gmail is clipping your emails, you're not just losing engagement; you're losing sales. That perfect email you...
Free Email Verification Tools: Protect Your Sender Reputation
Free email verification tools are essential when managing email marketing lists. Many marketers don’t realize that their lists...
7 Free DMARC Monitoring Tools (Tried & Tested)
You likely already know that you need to set up a DMARC record. DMARC protects your domain against...
What is IP Reputation and Why is it important for Email Marketers?
IP reputation in email marketing refers to the credibility of an IP address based on its history of...
Best Email Deliverability Tools: 7 Options to Boost Your Inbox Placement Rates
For nearly a decade, we've been running our bi-annual email deliverability tests to try to understand why some...
DMARC Record Examples: 8 different configurations with explanations
DMARC records are TXT records in a domain's DNS that help protect email senders and recipients from spam,...
AWeber Deliverability in 2025: How It Has Changed Through the Years
Since 2017, we've been analyzing email deliverability rates across various platforms. These bi-annual tests provide marketers with valuable...
Constant Contact Deliverability in 2025: Pros, Cons, and Features
Constant Contact has gained itself a pretty good reputation in the email marketing world thanks to its niche...
MailerLite Deliverability in 2025: How it Performs Against Other ESPs
Email deliverability is essential for the success of any email marketing campaign, determining whether emails reach the intended...
Email Marketing Ebook: Beginner's Guide
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