Landing Page Checklist: Tick These 17 Items Off to Boost Your Conversions
If the thought of creating landing pages feels overwhelming, a simple checklist can help make the process a whole lot easier. With a solid landing page checklist in your pocket, you'll be...
Customer Journey Stages: Unpacking the 5 Phases to Drive Business Growth
Do you ever wonder how customers perceive and interact with your brand? Understanding the customer journey is a...
What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert...
Email A/B testing: Tips, Techniques, And Examples
As an email marketer and a newsletter writer, I always keep an eye on my metrics —open rates,...
Lead Scoring Best Practices: 10 Tips to Increase Deals and Advocates
Which matters more for your organization: High lead quality or high lead quantity? A perfect sales and marketing...
10 Essential Email Marketing KPIs to be Tracking
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your...
How Many Touchpoints Before a Sale in 2025?
While it is widely accepted that it takes 8 touchpoints to make a sale, our research suggests that...
Email Funnel Examples & Best Practices: Building Campaigns to Progress Buyers
Inboxes are full of random product recommendations from big obox retailers, legacy brands, and luxury names. Yet many...
The Open Rate in Email Marketing Addressing Challenges and Using it The Right Way
Open rates allow businesses to measure how many people open their emails and are one of the most...
Email Marketing Ebook: Beginner's Guide
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