Inka Wibowo's Articles
Constant Contact Alternatives: Which one’s the best fit for you?
As someone who has watched the world of email marketing evolve, I can't help but feel that Constant...
What Is A Newsletter? Definition, examples and best practices
Are you looking for a powerful marketing tool to amplify your brand’s voice and drive traffic to your...
Kit vs Mailchimp (2025): Fight of the Fan Favorites
One has earned a reputation for itself as ‘the content creator’s email marketing software’. The other is the...
The Top 12 Services for Small Business Email Marketing
This article isn’t about how your small business should be doing email marketing. It’s not even about why your small...
Brevo vs MailerLite: Which Platform Offers the Best Value for Money?
If you were to ask me to name the two best email marketing platforms for small businesses on...
Creating an Effective Newsletter Marketing Strategy: How to Build A Loyal Following for your Brand
If you spend any time on the internet at all, you might have noticed how email newsletters are...
How to Filter Bot Clicks in Email Marketing Reports: What Each ESP is Doing to Improve Accuracy
Are you seeing suspiciously high open and click rates on marketing emails? Bot clicks and opens are usually...
Marketing Automation Strategy: 6 Steps For Building Successful Campaigns
In my former life working for a marketing agency, one thing that struck me – aside from the...
Best Free Landing Page Builders: 16 Options for Capturing Signups and Subscribers
Once upon a time, when I was living in London and working for a fast-paced marketing agency (and...