Cai Ellis's Articles
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
DMARC Record Examples: 8 different configurations with explanations
DMARC records are TXT records in a domain's DNS that help protect email senders and recipients from spam,...
Email Usage Statistics 2025: Latest Reports and Data
The use of email has grown rapidly over the last few decades, with an email address being an...
Email Deliverability Statistics 2025: All the data on avoiding the spam folder!
Email deliverability is a big deal if you're into email marketing; it's basically a measure of how many...
DMARC vs DKIM vs SPF: What are the key differences?
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing...
Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial...
Emojis in Subject Lines:Should you use them? 🤔
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These...
Triggered Emails: What they are and how to use them in Email Marketing
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
