Cai Ellis's Articles
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
CAN-SPAM Act vs Email Marketing: Everything you need to know to stay compliant!
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve...
Permission Based Email Marketing: The Importance of Consent
As a company, do you ask for customer consent before sending marketing emails to your contacts? Do you...
Email List Management: How to Keep Your List Clean and Healthy!
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email...
Email Newsletter Best Practices:12 Proven Strategies
In today's fast-paced digital world, it's crucial for businesses to stay connected with their audience. Email newsletters are...
Spam Statistics 2025: New Data on Junk Email, AI Scams & Phishing
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most...
What is IP Reputation and Why is it important for Email Marketers?
IP reputation in email marketing refers to the credibility of an IP address based on its history of...
Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)
Leads won't share their contact details with you simply because you asked. You usually have to “bribe” them...
How to calculate Email Delivery Rate
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to...
